Is Instagram only for fun and entertainment? We all know how Instagram makes people so popular, and we see many people turning into influencers by sharing their stories, reels and many more. So what do you think? Is this popular social media network only work for people and not for business? When Instagram initially came into the picture in 2010, it was like any other social platform: full of pictures, pets, and foodie photos. And now coming to 2022 this platform has a huge fan base, Instagram's evolution from a basic picture-sharing app to a full-fledged marketing platform is almost complete.
Instagram is the most popular social networking site. Its active user base is growing faster than Facebook, Twitter, and Snapchat. Instagram has swiftly grown into a formidable marketing medium for generating leads and boosting sales. Is your business active on Instagram? Is your Instagram marketing approach generating sales? If your answer is "Nah," it's time to undertake some introspection. As to say that sales are growing on Instagram is an understatement.
Take a peek at some of the platform's most recent additions! Instagram has introduced hundreds of new tools for companies in the last year alone, including enhanced analytics, user-generated Instagram posts, new methods to generate traffic from Instagram Stories, self-governing video platforms, IGTV and a lot more.
Let’s see some stats on Instagram which explains, why this platform is best for every business
According to its global advertising audience reach figures, Instagram will have at least 1.452 billion users worldwide in April 2022. In addition, over 90% of Instagram users follow a business account. Every day, 200 million Instagram users view at least one company profile. As a result, Instagram is an excellent platform for identifying new clients and increasing sales for any business. Instagram claims that 60% of its users use the platform to research and find items.
Instagram's wide audience contributes significantly to the development of brand identification and the promotion of enterprises in any industry. A well-rounded Instagram marketing approach may result in massive revenues. Let's look at how Instagram marketing may be utilised effectively to create leads and increase sales conversions.
Before going into the topic, let’s have a look at how to build Instagram Marketing Strategy.
● Set Instagram objectives
Before you begin posting on Instagram, ask yourself, "Why am I doing it on Instagram?" Regardless of how popular the platform is, your response should not be” because everybody is." To be long-term successful on Instagram, you must have a clear purpose and goals to justify your time, effort, and financial commitment.
In fact, there is no correct answer here. Maybe the reason would be to post and advertise your products to customers, to showcase portfolio content so followers could see your product or service in action, to easily promote the product by posting inspirational quotes and entertaining visuals, to share user-generated content so followers can see real people using your product or service, or to certainly raise brand awareness.
Whatever the cause is, the first and foremost thing that you need to do is identify your Instagram goals.
● Identify your Instagram target audience
Instagram makes it simple to specify your target audience. Before you begin marketing on Instagram, decide who you want to target. If you have other marketing tactics, use them to keep your efforts constant. Remember to consider age, location, gender, income, hobbies, and motives.
Not sure where to begin? Keep an eye out for popular events and hashtags relating to your industry. Check out who is using and engaging with these hashtags, as well as their profiles. You should also check your competitor's followers.
● Perform a competitive analysis
Following the identification of your Instagram audience, conduct a competitive study to examine what other marketers in your sector are posting.
Perform a fast audit of relevant accounts to observe which posts are receiving the most interaction, which popular hashtags they're using, what their captions are, how frequently they publish, and how rapidly they're expanding. This data can be used as a starting point for developing your own account. Spending time on your competitor's account can always be an advantage for your business.
● Make a content calendar
Creating a content calendar will make it faster and manage your Instagram presence. Fill your calendar with Instagram post categories and arrange your captions, hashtags, and publishing timings ahead of time.
Your monthly calendar is also an excellent location to keep track of any important events to spotlight on your Instagram accounts, such as product launches or special discounts. With a content calendar, you can keep an eye out for real-time possibilities rather than fumbling for last-minute postings.
● Create a consistent brand on Instagram
Garbled or erratic information confuses your readers and might cause you to lose followers. Maintain a constant brand look on your Instagram account to avoid this.
Consider your brand's personality to determine what this looks like. What are the values of your brand? What does your brand mean to your clients and businesses?
● Increase your Instagram following
It takes time and effort to build a following. You may be tempted to go the easy route and purchase followers... don't! Buying followers will not result in engagement, which is what you need to guarantee your posts are viewed.
Let’s have a glance at how to generate leads on Instagram
Below are the most successful techniques to produce a large number of qualified leads on Instagram:
1. Instagram Ads for Lead Generation
Lead advertising is one of the most efficient and rapid methods to reach out to consumers and create leads for your product or service. You may target certain people who may be prospective consumers with Instagram lead-generating advertising. The target can be determined by region, industry, interest, age group, and other factors. This strategy is effective for both large and small businesses.
2. Make use of Instagram stories
Every day, 500 million individuals make or watch stories. People enjoy watching Instagram stories, which makes it an excellent approach to reaching out to potential clients. If you have 10,000 or more followers, you may utilise the Swipe Up function to guide readers to the landing page. If you don't have a large number of followers, you may always store noteworthy stories as highlights, which show below the bio. It enables both followers and non-followers to rapidly locate valuable material
3. Make use of Action Buttons
Instagram action buttons are an excellent and the easiest method to get people to visit your website, buy your items, contact you, and so on. All of these can create leads and aid in the conversion of sales. Action buttons allow both followers and non-followers to interact with the company and learn more about the products and services available.
4. Use a CTA (Call-To-Action) that will drive traffic in the feed post.
A good call-to-action in a feed post may generate a lot of leads. This CTA might lead the viewer to the website, contact information, or newsletter registration. The CTA is a simple and efficient way to appeal to current consumers while also bringing in new ones.
5. Improve your Instagram Bio
Instagram bio is a brief description of yourself or your company that appears beneath your username. A bio should be entertaining and properly reflect your industry as well as the product or service you provide. Furthermore, the bio should make full use of the link that may be placed on the profile. The link can drive readers to a website, shop, or any other source of information that might create leads. The link should be brief, and "link in bio" should be employed in Instagram photos to lead the audience to the desired location.
6. Employ IGTV to Generate Leads
The nicest part about IGTV is, unlike feed posts, your video description may be lengthy and include a clickable link. A lead magnet can be included as a link in the IGTV description. In addition, regardless of the number of followers, a swipe-up link to the IGTV video may always be added to the Instagram story. It is an effective method of acquiring new clients.
Instagram may help you increase your business's reach, engagement, revenue, and growth by using the aforementioned techniques constantly. Want to improve your business on Instagram. Why late, Hurry up contact us and we at Intellasphere will help you grow your business and improve your visibility which will eventually lead to sales conversion.