Twitter - one of the most commonly known social media platforms used for sharing tweets which can include text, videos, Gifs, photos, polls and more. Twitter is an American microblogging and social media platform which is known as a user-friendly platform as it is extremely simple to use, and can make personalized feeds. Unlike other social media networks, Twitter is a platform with distinct qualities that will allow both individuals and marketers to express themselves, make connections, and achieve maximum engagement. You heard me right, this social network is so beneficial even for marketers or for businesses, where one can enhance their brand, product or a service to maximum audience in a short period.
You might be thinking about why to work on twitter to enhance the brand engagement?
With millions of daily active users, Twitter is a dominant platform for raising brand recognition, allowing firms to engage in word-of-mouth marketing and increase internet reach.
And Did you know? According to the statistics by Twitter in 2022, shows that Twitter now has about 229 million monetizable active users and 77% of Twitter users prefer firms that are concerned with the community and society. It is one of the most popular places for increasing brand visibility and growth.
Acknowledging how to use Twitter for marketing may help your company flourish. There's a lot to Twitter, from hashtags and pinned tweets to Twitter lists and social media influencers. Businesses may utilize the platform to enhance sales, raise brand awareness, and enhance customer service with an effective marketing strategy.
I’m sure that you might be now thinking of starting to market your brand or a product on Twitter, right! Here are a few Twitter Marketing Tips for you that will help in boosting your Twitter Engagement.
1. Setup your Twitter Profile
Having a professional, on-brand Twitter profile may help you create a positive initial impression on potential followers. Consider how each aspect of your profile works to strengthen your brand and enlighten viewers. Basically Twitter profiles are divided into six sections, which includes your twitter handle, user name, profile picture, header image, pinned tweets, and bio. In order to be a true reflection of your company, all of these parts should operate together.
Your Twitter Handle is your “@your” is a Twitter identification. This is the name that is found at the end of your Twitter page's URL, as well as the name that other twitter users will use to tag you in postings. It can have up to 15 characters long and should make it easy for visitors to discover your company.
Your Username, also refers to the display name, which is displayed on your profile above your Twitter handle and may be up to 50 characters long. This must be the name of your company or brand.
Profile Picture is featured on your profile as well as on every tweet you send, so it should aesthetically represent your company and brand. It is advised to display your brand's logo as many brands make use of their logo and displaying your brand logo on profile pic can make it easy for the audience to find your page.
Header Image should be updated on a regular basis. You can add the special days, events or even the news about your company on the header image.
Pinned Tweets are the tweets that someone will view when they first visit your profile. So make it engaging and representative of what's happening with your brand. You can change your pinned tweet at any time, just like you can change your header picture.
Twitter Bio is nothing but giving a brief summary on your brand, product or a service, which can be seen under your profile picture. Twitter bio allows 160 characters where you can add some main content about your company, your website URL, location and/or even working hours etc.,
2. Reach Your Ideal Audience at the Appropriate Time
It is crucial to tweet your message at the appropriate moment. The time you tweet determines how well your content is engaged or how well your tweet is performed. According to various studies, the optimal time to tweet your content on Twitter is around midday, primarily between 9 and 10 a.m., particularly on weekends.
3. Engage with your Audience
Twitter is all about developing a two-way conversation with your followers. Instead of tweeting and hoping for likes, why not like and retweet your audience's tweets? When it comes to increasing your Twitter interaction, the most important thing to remember is to interact with your followers. According to the principle of reciprocity, connecting with others helps them feel more inclined to interact with you. If anyone mentions your business or reacts to a Tweet, ensure that someone is accountable for reacting to their comment in a timely manner. And when you interact with your target audience's tweets and replies, only your conversation gets more apparent in other users' feeds, resulting in additional engagement for your company.
4. Make Use of CTAs (Call-To-Action)
The ultimate aim of Twitter marketing is to increase sales, create leads, increase clicks, and enhance downloads. The fastest method to accomplish this is to include a CTA in a few tweets. CTAs are a great method to get your social media audience to pay attention to the action you want them to do.
Make use of some effective action words and/or phrases, like;
- Download here
- Buy now
- Follow us
- Visit our website
- Learn more
- Subscribe today
- Contact us now
5. Limit the Usage of Hashtags
A hashtag is a label used on social networking platforms to help people locate information with a certain theme or content. Using hashtags connects your business with what's going on Twitter.
Did you also know?
- Tweets with hashtags attract twice as much engagement as those without.
- Tweets with one or two hashtags generate 21% more engagement compared to those with three or more hashtags.
- Tweets with far more than two hashtags have a 17 percent decline in engagement.
6. Create Polls to Engage with your Target Audience
Polls are just a way to solicit feedback from your audience. Polls enable you to discuss a certain issue with a question and numerous options, and the audience may pick one option by simply clicking. Is Twitter just for the sharing of photos and videos? Absolutely not! To enhance your Twitter engagement, create interactive content such as Twitter polls.
Polling is a simple way for audiences or consumers to interact with your product or business. You may even question them about your service, how beneficial it was to them. A poll can be made by anyone, but generating unique and compelling questions requires considerable effort.
With the help of this blog, now you know what is important and a few tips that will help your brand enhance the visibility. Why late? You now understand how to make it simple for your targeted audience to engage with your business. Still struggling to get maximum engagement? No worries, Intellasphere is here to help you and your business to overcome the issue. We at Intellasphere, assist in the growth of your business by increasing your exposure and strengthening your internet presence. All you need to do is just dial us and our experts will get back to you in a short time.