Email marketing represents one of the oldest tactics. The reality that it has remained so popular throughout the years is owing to its simplicity. It's one of the simplest and most efficient methods to communicate with your prospects. Email marketing is seen as an effective advertising medium by more than 70% of worldwide marketers. In fact, online marketers believe that email marketing may yield a return on investment (ROI) of up to $44 for each and every dollar spent on it, according to email marketing statistics. However, not everyone who begins utilizing email marketing can expect to reach those figures right soon. You must first fine-tune your email marketing strategy and procedures in order to get a decent ROI. That is why we have created our ultimate email marketing guide for beginners to assist you in getting started on your way to email marketing success. In this blog, we will have a look on what exactly is Email Marketing, its stats and how email marketing can help your business expand.
What is Email Marketing and How it Works?
Email marketing is the practice of sending emails to your intended audience and clients. It is a low-cost digital marketing technique that involves sending emails to current customers and prospects in order to increase conversions. When done effectively, it has the potential to turn one-time consumers into recurring customers and to persuade prospects to make their first purchase. It helps you increase conversions and income by giving important information to clients and users to help them reach their goals.
You might be thinking about why to trust Email Marketing and why is it so beneficial? The easy way to answer this is with the help of stats.
It is expected that by 2023, there will be more than 4 billion e - mail online users. To put this in perspective, Instagram is expected to have just 1.2 billion active users by 2023. Regardless of the advancement of social media, email continues among the most important communication methods. In a nutshell, email is a quick and direct, low-cost means to engage with your leads and, most vitally, cultivate them.
why email marketing may help your company flourish
Marketers nowadays must do more with fewer resources. They must interact with their audience in a very individualized manner while maintaining within their budget. Marketers that can engage with their customers and prospects in this manner will be effective in bringing ROI and income to the organization.
Below are a few reasons
1. Email marketing has a wider audience
With over 1 billion active users on Fb and 255 million on Twitter, it's easy to assume that social networking is the most powerful method to reach the crowds. These are amazing figures, but statistics on email usage are less usually disclosed. Did you also know? According to research, the total number of worldwide email servers was 3.9 billion in 2013, with a projected increase to 4.9 billion by 2017.
Email is the currency of the internet, and every individual who is online does have an active email account. While Facebook and Twitter may appear to be omnipresent, the continuing battle over data breaches and privacy means that many users are leaving various social media networks.
2. You control your target audience
Email marketing offers the most direct method of advertising and allows you a great deal of control over who receives your marketing emails. These consumers are already curious about your company since they decided to sign up for your newsletters. As a result, email marketing allows you to target just relevant prospects.
3. Email Marketing gives more conversions
Email marketing has a substantially higher ROI than the majority of kinds of marketing. Based on the Google Economic Impact Analysis, a company earns just $2 in income for each and every $1 spent on Google Ads. While SEO ($22.24) is ten times more expensive than Google Ads, it still falls short of email's ROI of much more than $40 for each and every dollar spent.
This is partly because you send emails to individuals who have already registered for your emails. Since they are already engaged in your business and its offers, these customers are easier to convert.
4. Email marketing is the preferred mode of contact
For many people, social media is a personalized method of communication that they use to stay in touch with friends and family. People visit their profiles on social media to view images and news from individuals they know.
Email, on the other hand, is a far more sophisticated media, and customers expect to get product- and service-related information through that channel. As per Marketing Sherpa, the great majority of individuals prefer to get promotional information via email, while 17% prefer social media.
5. Email marketing is a versatile medium
Many corporations have spent billions of dollars in recent decades to build significant social fanbases in order to connect and interact with an audience.
However, while companies invest in numerous social media sites, Facebook's algorithm is often altered to minimize the number of followers that will see a brand's posting, unless such updates are sponsored advertising. Because of this strategy, 98% of brand followers will never encounter the postings in their News Feeds.
In a Nutshell, Email marketing is a low-cost technique for reaching, engaging, and retaining customers. It goes without saying that in order to do this, the appropriate email must be sent at the appropriate time to the appropriate people. We assist all sorts of organizations in designing email newsletter content strategies, as well as setting up email campaigns, email automation, and drip campaigns.
Our experts at Intellasphere think that compelling email communications assist convert prospects into consumers and one-time purchasers into dedicated, loving followers. Email marketing may also be used to educate, increase sales, and create a community around your company. The major goals are consent, segmentation, and personalization. The most efficient technique for communicating with, retaining, and turning leads into customers. To know more about our services do contact us or click here for a quick response.