“YouTube” - a well-known and a legendary word and a website used for sharing videos. Everybody, even infants and young children, have used this particular application. It still allows access to engaging and entertaining content. This application is well-known among its users as a fun social media tool. But did you know this platform is capable of more than just providing entertainment? Yes! In terms of digital marketing, I'm referring to the use of YouTube. You may have heard of the phrase "YouTube marketing," which describes the act of promoting a company, good, or service on YouTube. Unaware of this? YouTube is used as a marketing strategy by almost 55% of marketers. Do you operate a business of any size (small, medium, or large)? and missed the opportunity to market your product or service on YouTube? It has never been late, so don't worry. We will assist you in optimizing your YouTube content through this blog.
According to Statista 2022, there are more than 2.6 billion YouTube users worldwide. One-quarter of internet users stream video for 10 hours or more every day.
A huge platform, YouTube is available in 80 different languages and has localized versions for almost 100 different countries. Almost 59% of executives prefer watching a video to reading text, so we advise using YouTube for marketing. Additionally, YouTube has grown to be the second-most popular search result on the internet. I guess, these stats are more than enough to explain why YouTube marketing is the best way to get more engagement with the audience.
Here are a Few Tips to Optimize your YouTube Content
This is, as we've already mentioned, the second-largest search engine result on the internet. Although it is crucial to create compelling content, this is not the only factor that determines success. You can take a number of actions to optimize your videos for high rankings on Google and YouTube.
The most crucial task you must complete to develop into a YouTube marketing expert is creating and optimizing your video's metadata. The foundation of your video is its metadata. It provides the viewers or audience with all the information they need to know about your video.
1. Choose your keywords smartly
As with Google, keywords are crucial for YouTube SEO. By using them, the platform can determine the topic of the video, index the content, and link it to users' searches. Monthly competition increases for SERPs. Everyone is vying for the top spots, including new rivals, products, and services. Consequently, it's essential to find ways to diversify both your own offering and yourself. Make use of keyword research to choose keywords that can bring in traffic but are less competitive, unless you have the ability to compete with highly sought-after terms.
Below are a few keyword research tools:
- Answer the public
- Google keyword planner
- Google trends
- LSI Graph
2. Use your Listed Keywords in Your Video Title
You already have a huge choice of terms at your disposal after conducting thorough keyword research. So, what are you going to do with them? Just use these keywords in your video title. The title is one of the fields that must contain the keyword. One of the most crucial elements that YouTube considers when indexing and ranking the content is this.
The first step is to fully understand what your target audience is searching for. Therefore, it will be crucial to match the content of your video with the searchers' intent if you want it to appear in search results. Second, be certain that you are aware of WHY you want to make a YouTube video and who the target audience is. Use the product name in the title of the video, for instance, if you want to showcase a product review. It seems so simple, but a lot of YouTube channels skip this step, and as a result, their videos rank poorly in Google and YouTube search results.
3. Add Listed Keywords in Your Video File
You can see filename when adding a new video in your video channel. Always make sure that your file name is updated before you upload a video in Youtube, as they use this to determine whether the shared video is relevant or not. Really simple right, but YouTube might take this into account when determining how high up to rank your video in search results. Your video will have a much better chance of ranking and receiving more search traffic if the file name you are uploading contains the target keyword.
4. Optimize the description of your video.
The video description is one of the most significant ranking elements for YouTube SEO. Make sure the description of your video is strong and optimized. Additionally, YouTube will reassess the video whenever you modify or update any element of the video, including video descriptions, closed captions, subtitles, or thumbnails. It's crucial to get it right the first time because this could turn out well or poorly.
YouTube advises keeping your description to no more than 200 words and including your most important keywords in the first couple of sentences. YouTube only shows the first three lines of a video's description; to see the rest, users must click "Show More." The most crucial information, such as your main keyword, CTAs, or any relevant links, should therefore be included first. In general, Make your description useful.
5. Make use of Hashtags
According to YouTube, hashtags can improve your video’s discoverability on the youtube platform. To aid viewers in locating your video when they conduct a hashtag search, you can add hashtags to the titles and descriptions of your YouTube videos. In particular, hashtags support search by highlighting important trends. The hashtag you add to the video description will appear above the video's title and turn into a hyperlink after you save it. Adding hashtags doesn't mean that you can over add all the relatable ones. YouTube will ignore all the hashtags if there are more than 15. So it is advisable to add 5 - 6 relatable hashtags in your video description.
6. Select your Video Category
YouTube categories can increase your overall viewership by putting your video on playlists with related content. It's crucial to contextualize your video with categories prior to uploading it to increase your chances of being found by users. You should be able to find a category on YouTube that fits your videos because there are so many options available. When uploading your video, you have the option of choosing a category.
7. Personalize your Thumbnail
Although YouTube creates a few thumbnails for you automatically when you upload a video, it is always preferable for you to customize your video thumbnail as it provides a brief summary of the content of your video. Thumbnails are among the most crucial elements because they attract users' attention when they search. A captivating thumbnail may lead to a longer watch period, which has a big impact on YouTube ranking. Create something that stands out from the crowd and draws attention to ensure that your video is seen.
8. Make use of Subtitle and Closed Captions
Subtitles and closed captions are also important when uploading a video as, closed captions are used for viewers who can't detect the audio, while video subtitles are used to convey video dialogue to watchers who can't understand the video language. Both closed-captioning and subtitles are crucial because they provide the text of what is said in the video, similar to a transcript.
Additionally, the file will include timing information for when each passage of text should appear in the video so that it can correspond with speech or another visual component. Another advantage of having a transcript for your video is that it can be indexed by major search engines, just like a blog.
9. Take advantage of Cards and End Screens
After adding Title, Descriptions, Tags, Thumbnail, Subtitles and Closed Captions, you can see an option of adding cards and End screens in the video. You can add interactive YouTube cards either in the middle of your video or at the end. These cards can be utilized to advertise channels, playlists, websites, products, or videos. In contrast, End Screens allow you to display links to various videos or playlists, subscribe CTAs, links to authorized websites, or links to other channels. Cards and end screens are brief bulletins that show up in your videos to aid in brand promotion. These can assist in raising the total number of viewers for your channel.
I’m sure that with the help of this blog, now you know how to boost your videos on YouTube. Why late? Start your YouTube channel if you don’t have and make use of it in order to enhance your brand’s visibility. We at Intellasphere may assist with the growth of your business by focusing on enhancing your videos in search results. All you need to do is just dial us and our expert team will get back to you.